Picture of Sufyan eating pizza in the rain like a hobo

I'm Sufyan,

a product designer based in Singapore. I enjoy figuring out what makes people tick, and designing stuff to make them tick.

When I'm not busy getting paid doing what I love, I spend a lot of time reading, gaming, and learning about whatever (I dive deep into reddit and wiki holes). My most recent adventure is learning Japanese! Ohayo tomodachi :D 

What's design to me? 

Design is a lens and craft through which we can make the lives of humans better.

As designers, we use the superpower of design to help our teams understand the people who use our products. As designers, we also paint a vision of the future and open up possibilities, building it together with our teams.

I would love to chat if you share the same view.

What's my design process like? 

Most people in product design would be familiar with the Double Diamond. I've observed that in application, it's often like the Double Amoeba.

With a strong understanding of the context behind different projects, I find that it makes it easier to be clearer how, and when, a designer should converge and diverge within each stage, and still be able to deliver a polished design.

Picture of Sufyan eating pizza in the rain like a hobo