PRODUCT DESIGNER · SINGAPORE
I make complex systems simple.
Hi, I'm Sufyan. I've spent 7 years designing products where the stakes are high and the systems are messy: delivery logistics across Southeast Asia, digital banking from scratch, and government tools that officers and citizens actually need to understand.
CURRENTLY AT
Open Government Products
PREVIOUSLY AT
Grab, GXS Bank
SELECTED WORK
PRODUCT DESIGN · STRATEGY · GOVERNMENT · FINTECH
Pivoting a government payments platform twice
Designed PaySG, a unified government payments platform that makes it straightforward for citizens to pay fees, fines, and bills across agencies.
READ CASE STUDY
PRODUCT DESIGN · STRATEGY · 0 TO 1 · CUSTOMER SUPPORT · BANKING
Building a bank's help centre from scratch
Building the self-service help centre for Singapore's first digital bank from scratch, empowering users to find answers on their own.
READ CASE STUDY
PRODUCT DESIGN · UX RESEARCH · FOOD DELIVERY · MAPS
Faster food deliveries using an AddressBook
Designed an address management system that reduced delivery failures and improved the experience for millions of users across Southeast Asia.
READ CASE STUDY
PRODUCT DESIGN · UX RESEARCH · TRANSPORT · MAPS
Easier ride-booking at large venues
Designed a booking selection flow that reduced cancellations at large venues all across Southeast Asia.
READ CASE STUDY
WHAT PEOPLE SAY
“Sufyan is an amazing lead designer and one of the best I've had the chance to collaborate with.”
Zoey Nguyen
Design Manager
“His insights are never disappointing, and even inspire the entire team.”
Shirley Yang
Senior Product Designer
“He also creates a collaborative environment within the team, where everyone feels comfortable sharing their ideas and feedback!”
Iwani Hashim
Design Intern
“He always displays a deep understanding of user needs and creates designs that are intuitive and easy to use.”
Yutao Fu
Assistant Manager
“The delivered work is always beyond expectations and well considered.”
Sam Day
Senior Product Manager
“What left the deepest impression was his openness to in-depth and frequent collaboration with content design, be it feature enhancements or usability tests.”
Jamie Yap
Content Designer
“Three ways to describe him are, Good Communicator, Good Designer and Innovative”
Bayu Yanuargi
Director of Geo Product Operations & Project Management
“Sufyan's attention to detail and unwavering commitment to quality enabled him to succeed.”
Esther Fan
Senior UX Researcher
“Sufyan is proactive and enthusiastic in his work, communicates smoothly and considerately, and strives for excellence in his designs.”
Pan Zhifan
Engineering Manager